Salvatore Ferragamo Debuts 2018 Holiday Season Campaign

salvatoreFor its first-ever Holiday Season campaign, Salvatore Ferragamo invites you into their world. Shot by Sofia Malamute, the campaign stars a cast of three women and two men that expands the Patchwork Of Characters concept – an embrace of difference and diversity. Appropriate to the season – a time of togetherness, sharing and joy – they are portrayed celebrating each other’s company in a beautiful heritage location.

Paul Andrew, Women’s Creative Director, says: “Being part of Ferragamo’s story is a true gift. Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present. Shooting this campaign alongside Sofia and watching all that work come alive was extremely exciting. That’s because the greatest privilege in being able to explore the archive, passed down via generations of Ferragamo expertise and passion, lies in being able to introduce it to a new generation.”

The campaign will break mid-November across digital platforms and social media. It highlights a special edit of Pre-Spring 2019 ready to wear, and dedicated Holiday Season collections which contemporize two of the greatest designs handed down from the Ferragamo archive. The famous 1938 Rainbow wedge that was created by Salvatore Ferragamo himself for Judy Garland: its immortal and inspiring rainbow palette is integrated into bags and shoes, both in rainbow stripes and block colour rainbow shades.

The grosgrain bow Vara was invented by Salvatore’s daughter Fiamma in 1979. This season that famous bow, reimagined in leather, is applied to three new shoe styles – a thigh high boot in stretch nappa, a stretch nappa bootie, and a black ankle-strapped platform wedge. These new styles come either in black – part of a graphic black and white story accented by snake pattern that is also a key Holiday Season theme – or in the reimagined Sumatra print.

This 1990’s print, found by Paul Andrew in the Ferragamo archive, has been spliced and re-proportioned in silk scarves on shoes and handbags.

Fresh vision and vintage codes combine to make a collection and campaign that reveals a world rich in exciting new discoveries ready to be shared and enjoyed this Holiday Season.

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MIU MIU CROISIÈRE 2019 CAMPAIGN

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The Miu Miu Croisière 2019 campaign captures this essence – of constant change, of intrigue and interaction. Shot by Alasdair McLellan at Hotel Regina in Paris, with creative direction and styling by Katie Grand featuring models: Gwendoline Christie, Lucan Gillespie, Taylor Hill, Kendall Jenner, Adriana Lima, Ariel Nicholson, Cami You Ten, Zoe Thaets and Naomi Chin Wing.

A hotel is a point of endless rendezvous and interaction, both a destination and a starting point: a threshold between familiarity and the hitherto undiscovered. Inside a hotel’s rooms and suites, labyrinthine corridors and vestibules, personas are easily worn and shrugged off, different roles assumed and exchanged – a million stories can be told. A hotel is a space open to reinvention of the self.

The grand public space of the lobby or foyer marks a point of convergence, a spontaneous and unexpected arena for the exchange and interchange of distinct characters. A proscenium arch under which personalities are perceived, discerned, redefined as guests mill around, blurring lives together. A hotel is a paradox – simultaneously intimate and expansive, private and public. It is an ephemeral space – a home, but only for a night.

LOUIS VUITTON CRUISE 2019 CAMPAIGN

Louis-Vuitton-Cruise-2019-Campaign-Alicia-Vikander01Paradise found on the Corsican coast. Photographer Craig McDean captured Alicia Vikander wearing the Louis Vuitton Cruise 2019 collection on the Mediterranean island’s striking coastline. Two iconic Louis Vuitton bags, the Capucines and the Twist, as well as the Archlight sneakers make appearances in fresh finishes for the new season.

Also featured is a handbag from the capsule collection created in collaboration with the iconic writer, illustrator, and fashion editor Grace Coddington. This collaboration brings her charming animal sketches to a line of Louis Vuitton accessories.

The Cruise 2019 collection will be available in stores and online on November 2nd.

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Stella McCartney Winter 2018 Campaign

This season Stella McCartney takes us back to her childhood in one of her most personal ad campaigns yet. The campaign was shot in Scotland, Campbeltown, where Stella grew up as a child. It embraces nature as well as a sense of escape and freedom. Set against a beguiling Scottish landscape that reflects the new collection’s softly deconstructed, textural and timeless looks.

“The ocean, the bagpipers from the Kintyre School –  – these are all part of my childhood memories. It is one of my most emotional ad campaigns ever; it allowed me to connect with the local people and nature. I worked with Johnny Dufort and the models He Cong, Julia Banas, and Nina Marker to bring life, personality and a kind of character into the clothes and into the entire spirit of the shoot. Johnny brings a kind of sense of humor, a sense of comedy.” – Stella McCartney

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Carolina Herrera Fall 2018 Campaign

Carolina Herrera stands for luxury, quality and heritage. The collections exude elegance and integrity with a fashion-forward vision. For Fall 2018 advertising campaign David sims captured models Edie Campbell and Manuela Sanchez posing in New York City. With styling by Elin Svahn, casting direction from Jess Hallett, beauty from hair stylist Duffy, and makeup artist Lucia Pieroni.

The first time collaboration between David Sims and House of Herrera Creative Director Wes Gordon, Sims presented the story of two girlfriends caught in the thick of New York City life. Shot on location under the Manhattan Bridge, the images capture the energy and spirit of New York City, with two glamorous friends making their bold Carolina Herrera statements. Both in ostrich plumes, their looks danced in the East River breeze. Edie wore the fuchsia ostrich and metallic ribbon plumed embroidered coat, while Manuela complemented Edie in the white ostrich embroidered topper from the Fall 2018 runway collection.

Alexander Wang Fall Winter 2018 Campaign

Model Chunjie Liu opened Alexander Wang’s New York Fashion Week F/W’18 show and now stars in the brand’s Fall Winter 2018 advertising campaign.

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CALVIN KLEIN 205W39NYC FALL 2018 CAMPAIGN

The Fall 2018 CALVIN KLEIN 205W39NYC global advertising campaign suggests a new dawn is on the horizon. This season explores the familiar American landscape through an otherworldly lens, challenging the perception of the real and the imagined.

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“The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race, and the twenty-first century information age. Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different – a different dream.”
— Raf Simons, Chief Creative Officer, CALVIN KLEIN

In a series of images lensed by Willy Vanderperre, a play of scale presents a juxtaposition between the clothing and the isolated Utah landscape, evoking a nostalgic yet otherworldly feeling. A sense of calm and hope are also present, capturing the ever-present theme of American youth.

Proenza Schouler Fall 2018 Campaign

Proenza Schouler Fall 2018 collection explores the spirit and heritage of American craft. Inspired by the traditions of handcrafted techniques, ready-to-wear and accessories feature macramé cording and fringe, intricate crochet details, and artisanal tie-dyes.

For the advertising campaign images supermodel Amber Valletta wears the New York-based brand’s graphic looks captured by Zoe Ghertner.

JW Anderson Fall/Winter 2018 Campaign

This past February, JW Anderson released an open call for photographers to send in pieces from their portfolios with the hopes of winning a most coveted prize — to shoot a full-blown fashion campaign for the British fashion label. Titled Your Picture / Our Future, the selection committee received a whopping total of 1813 submissions and then selected a top 50 participants to showcase their work at an exhibit in London just before three image-makers were announced as the winners. They are Julie Greve, Simons Finnerty, and Yelena Beletskaya.

“This campaign is all about a ‘creative refreshing’,” explained Creative Director Jonathan Anderson in a press release. “We chose to work with three young, talented photographers, all of whom have their own untainted, creative visions. Fundamentally, they were able to grasp the unfiltered essence of the JW Anderson brand.”

Greve, Finnerty, and Beletskayat were asked to stay true to their respective aesthetic in order to “freshen” up the brand’s look and offer the public their own unique perspectives on the collection. Julie Greve photographed young women in a natural environment — this sort of enigmatic world is a common theme in her work, while Simons Finnerty opted for amusing self-portraits. Yelena Beletskaya delved into chaos with smoke bombs and piles of bags.

Each of the campaign images lends itself to many an interpretation, however, one thing is clear across the board: there are young, talented people all around the world, ready and eager to share their creativity with the world. Fellow luxury brands, please take note.

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EMILIO PUCCI FALL/WINTER 2018/19 CAMPAIGN

 

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Emilio Pucci‘s Fall Winter 2018/19 advertising campaign features model Lily Stewart captured by fashion photographer Mark Peckmezian. In charge of styling was Emilie Kareh, with creative direction from Al Dente Paris.