Tag: campaign

Seditious Simplicity | Prada Resort 2020 Campaign

by SILHOUETTEANDSTYLE Team, posted in campaign, Style

The Prada Resort 2020 campaign celebrates the beauty of living, of reality, of today.

As the Prada Resort collection proposes an alternate viewpoint on classicism – the idea of simplicity as a rebellion, of the extraordinary to be found within the ordinary, the new inside the familiar – so a fresh perspective is found here, a different take on the very concept of fashion advertising. No longer a static, distanced image viewed through the lens of the page or the computer screen, the Prada 2020 Resort campaign is integrated into everyday life, subverting convention by breaking down those barriers. It debuts idiosyncratically, not only on the pages of magazines but as something to be experienced, to be lived. Tactile paper images wrap fragrant bouquets at florists in key cities around the globe – London, Milan, Moscow, New York, Paris, Shanghai, Tokyo – at points unexpected, unknown, unanticipated. Everyday places filled with beauty, romance, poetry and stories.

The two photographers selected by Prada to document this collection are noted for their dichotomous yet equally powerful portrayals of personalities – of humanity. New York-based Drew Vickers has drawn international acclaim for composed, calm and elegant portraits that sensitively highlight the quiet and tender human emotion within his subjects. Here, the photographs are as much an expression of the feeling of the collection – a portrait of the fashion – as of the sitters themselves. Prada has chosen to contrast these with the work of Japanese photographer Keizo Kitajima, noted for his real and dynamic street photography from the 1970s through until today.

Nordstrom Fall 2019 Campaign

by SILHOUETTEANDSTYLE Team, posted in campaign, Style

Simone-Rocha-Belted-Shirred-Satin-Coat-679x543

As part of the celebration of Nordstrom NYC flagship, the latest fall 2019 campaign was concepted in collaboration with legendary photographer Joel Meyerowitz to document the poetry, soul and rhythm of the New York cityscape, features real people – models and passersby alike – on the streets.

The campaign features the latest fall fashion from a wide range of brands including Balenciaga, Converse, Chloé, FRAME, Levi’s, Nike, Rag & Bone, Sies Marjan, Simone Rocha, Staud, Top Shop, Valentino amongst many others.

Shop Fall 2019 designer collections at NORDSTROM.COM.

Salvatore Ferragamo Debuts 2018 Holiday Season Campaign

by SILHOUETTEANDSTYLE Team, posted in campaign, Style

salvatoreFor its first-ever Holiday Season campaign, Salvatore Ferragamo invites you into their world. Shot by Sofia Malamute, the campaign stars a cast of three women and two men that expands the Patchwork Of Characters concept – an embrace of difference and diversity. Appropriate to the season – a time of togetherness, sharing and joy – they are portrayed celebrating each other’s company in a beautiful heritage location.

Paul Andrew, Women’s Creative Director, says: “Being part of Ferragamo’s story is a true gift. Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present. Shooting this campaign alongside Sofia and watching all that work come alive was extremely exciting. That’s because the greatest privilege in being able to explore the archive, passed down via generations of Ferragamo expertise and passion, lies in being able to introduce it to a new generation.”

The campaign will break mid-November across digital platforms and social media. It highlights a special edit of Pre-Spring 2019 ready to wear, and dedicated Holiday Season collections which contemporize two of the greatest designs handed down from the Ferragamo archive. The famous 1938 Rainbow wedge that was created by Salvatore Ferragamo himself for Judy Garland: its immortal and inspiring rainbow palette is integrated into bags and shoes, both in rainbow stripes and block colour rainbow shades.

The grosgrain bow Vara was invented by Salvatore’s daughter Fiamma in 1979. This season that famous bow, reimagined in leather, is applied to three new shoe styles – a thigh high boot in stretch nappa, a stretch nappa bootie, and a black ankle-strapped platform wedge. These new styles come either in black – part of a graphic black and white story accented by snake pattern that is also a key Holiday Season theme – or in the reimagined Sumatra print.

This 1990’s print, found by Paul Andrew in the Ferragamo archive, has been spliced and re-proportioned in silk scarves on shoes and handbags.

Fresh vision and vintage codes combine to make a collection and campaign that reveals a world rich in exciting new discoveries ready to be shared and enjoyed this Holiday Season.

salvatoreferragamosalvatoreferragamo1salvatoreferragamo2

Riccardo Tisci Honors Burberry’s Legacy With “B Classic” Collection

by SILHOUETTEANDSTYLE Team, posted in campaign, News, Style

Taking to Instagram this weekend, Tisci shared images from the ‘B Classic’ collection. The 16 looks are inspired by well-known patterns and silhouettes from the archive and have been designed by Burberry’s in-house team.

The lineup includes the Heritage Trench, the car coat, Harrington jacket, kilt and cape. Burberry said the pieces sit at the heart of the pre-collection, and allude to a new aesthetic vision under Tisci, who was named chief creative officer in March, replacing Christopher Bailey.

“I wanted to celebrate the beauty, heritage and legacy that I discovered when I first arrived at Burberry. ‘B Classic’ is an edit that I’ve curated to honour the icons of the House – pieces like the trench coat, the quilted jacket, the car coat, the kilt – which sits at the heart of the SS19 pre collection designed by the fantastic Burberry design team.”

You can see the full set of teaser images from Burberry’s SS19 pre-collection in the gallery below.

MIU MIU CROISIÈRE 2019 CAMPAIGN

by SILHOUETTEANDSTYLE Team, posted in campaign, Style

MIUMIU_RESORT19-flaunt_DPS1

The Miu Miu Croisière 2019 campaign captures this essence – of constant change, of intrigue and interaction. Shot by Alasdair McLellan at Hotel Regina in Paris, with creative direction and styling by Katie Grand featuring models: Gwendoline Christie, Lucan Gillespie, Taylor Hill, Kendall Jenner, Adriana Lima, Ariel Nicholson, Cami You Ten, Zoe Thaets and Naomi Chin Wing.

A hotel is a point of endless rendezvous and interaction, both a destination and a starting point: a threshold between familiarity and the hitherto undiscovered. Inside a hotel’s rooms and suites, labyrinthine corridors and vestibules, personas are easily worn and shrugged off, different roles assumed and exchanged – a million stories can be told. A hotel is a space open to reinvention of the self.

The grand public space of the lobby or foyer marks a point of convergence, a spontaneous and unexpected arena for the exchange and interchange of distinct characters. A proscenium arch under which personalities are perceived, discerned, redefined as guests mill around, blurring lives together. A hotel is a paradox – simultaneously intimate and expansive, private and public. It is an ephemeral space – a home, but only for a night.

PENÉLOPE CRUZ IN CHANEL CRUISE 2019 CAMPAIGN

by SILHOUETTEANDSTYLE Team, posted in campaign, Style

Penélope Cruz stars in Chanel’s Cruise 2018/19 campaign, photographed by Karl Lagerfeld in his Parisian studio. The black-and-white images show the Oscar-winning actress dressed in items from the label’s nautical-themed cruise collection. Discover more of the campaign below.

penelopepenelopecrpenelopecruzepenelopecruzech

LOUIS VUITTON CRUISE 2019 CAMPAIGN

by SILHOUETTEANDSTYLE Team, posted in campaign, Style

Louis-Vuitton-Cruise-2019-Campaign-Alicia-Vikander01Paradise found on the Corsican coast. Photographer Craig McDean captured Alicia Vikander wearing the Louis Vuitton Cruise 2019 collection on the Mediterranean island’s striking coastline. Two iconic Louis Vuitton bags, the Capucines and the Twist, as well as the Archlight sneakers make appearances in fresh finishes for the new season.

Also featured is a handbag from the capsule collection created in collaboration with the iconic writer, illustrator, and fashion editor Grace Coddington. This collaboration brings her charming animal sketches to a line of Louis Vuitton accessories.

The Cruise 2019 collection will be available in stores and online on November 2nd.

Louis-Vuitton-Cruise-2019-Campaign-Alicia-Vikander02Louis-Vuitton-Cruise-2019-Campaign-Alicia-Vikander03Louis-Vuitton-Cruise-2019-Campaign-Alicia-Vikander04Louis-Vuitton-Cruise-2019-Campaign-Alicia-Vikander05

BRANDON MAXWELL FALL/WINTER 2018 CAMPAIGN

by SILHOUETTEANDSTYLE Team, posted in campaign, Style

Brandon Maxwell employs the power of nostalgia and family ties with the debut of his Fall 2018 campaign. Starring his maternal grandmother Louise Johnson, affectionately known as “Mammaw”, the eighty-one-year-old matriarch is directed in campaign stills and video by Brandon Maxwell and Jessy Price. The video, a combination of archival imagery and recent footage gives homage to Mammaw, her influence on Brandon and their hometown of Longview, Texas.

https://www.instagram.com/p/Bmi62mIHBpi/?taken-by=brandonmaxwell

“My life in fashion was very much informed by and as a result of my relationship with my grandmother. I’ve spoken endlessly about having grown up in a clothing store with her and the effect that had on me as a young child, which ultimately led me on my career path. Beyond our shared interests there is also a deep and never-ending love between us that has sustained me throughout my life. I am proud to have created this legacy project that immortalizes our relationship. This film and series of photographs is, as always, an invitation to our customers into my life: past and present.”

A young Brandon appears throughout the footage capturing the middle of Mammaw’s career as a buyer at the luxury women’s boutique Riffs in Longview. It is clear what a significant impact his grandmother had on his life, with the juxtaposition of shots from her fashion shows for the boutique set against Brandon’s Fall 2018 runway show. The campaign ends with Mammaw wearing Fall 2018 looks with visual cues taken from the FW18 fashion show.

Brandon Maxwell continues his love letter to women with this glimpse into his personal archive and the genesis of his design journey. Strong women are the foundation of his collection and will continue to inspire him for seasons to come.

https://www.instagram.com/p/BmivceUHRlg/?taken-by=brandonmaxwell

The campaign debuts on Brandon Maxwell’s Instagram channel as well as www.brandonmaxwellstudio.com.

 

Natalie Portman Stars In Dior’s Rouge Dior Ultra Rouge Campaign

by SILHOUETTEANDSTYLE Team, posted in Beauty, campaign, Style

diormag_ultrarouge_teaser

The House of Dior just unveiled Rouge Dior Ultra Rouge, its new long-lasting lipstick, as unforgettable as a kiss. This is the first incredibly long-wearing lipstick with the comfort of a lip ink: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigmentation lipstick. The colors seem more saturated with a luminous, semi-matte finish for incredible sensoriality and hydration. Natalie Portman stars in the ad campaign. The actress has been the face of Dior since 2010.

diorNatalie-Portman-Dior-Rouge-Campaign02

DIOR BACKSTAGE AIRFLASH, THE ICONIC SPRAY FOUNDATION

by SILHOUETTEANDSTYLE Team, posted in Beauty, campaign

Born backstage and put to the test by Peter Philips, Creative and Image Director for Dior Makeup, Dior Backstage Airflash foundation is relaunching with new shades and a brand new professional routine complete with the Radiance Mist and the Buffing Brush. This best-selling spray foundation is guaranteed to perform under pressure and create a flawless complexion that’s always runway-ready.

Infused with light-diffusing pigments and Dior’s blend of oils, this featherweight fluid melts seamlessly onto the skin for a buildable, airbrushed effect that instantly boosts radiance. The texture is thin and fluid for an intense glow. Pigments adhere to the skin for color that stays true, while the weightless, water-resistant formula feels like a second skin and provides up to 12 hours of wear.

Fronted by Dior Makeup ambassador Bella Hadid, the full lineup is showcased in a video, sporting a wide range of makeup looks you can achieve with the products at hand. ”With Dior Backstage, I want everyone to have access to my expertise,” said Peter Phillips, adding that the items were created to reflect a real makeup artist’s survival kit.

diorbackstage