Coach took over the newest section of New York’s High Line on Tuesday afternoon to present its spring/summer 2020 collection – it was an apt backdrop for a collection which took the city as its starting point.
Coach designer Stuart Vevers explained that he wanted to “celebrate the city, the daylight … with our gang stomping the High Line.” New York, he explained, “has always been part of my references but it’s always been juxtaposed with the prairie or the American mid-west or a road trip”.
Prints made an appearance in the collection. Vevers is designing a collection for a new decade; the 20s. As such, he says, “it’s important to be optimistic … but that doesn’t “mean a blind optimism … not being aware of the things that are happening around us.” His take on optimism was nodded to in turquoise jumpers with pink shrimp designs and a triptych of Wine Gum-bright dresses to close the show.
Coach announced that the brand will no longer use real fur in its products, pledging to phase fur out completely by the debut of the Fall 2019 collection.
“Coach has been committed to advancing sustainable practices for many years, with the introduction of our corporate responsibility goals in 2015,” said Joshua Schulman, President and CEO of Coach. “Back then, we laid the groundwork for prioritizing social and environmental initiatives. The decision to go fur-free is a truly meaningful milestone for the brand.”
As part of the brand’s broader program, Coach is also dedicated to empowering employees and enhancing the lives of those in the greater community. Core to Coach’s values, philanthropy is an area that the brand is exceptionally passionate about. The Coach Foundation, founded in 2008, has granted over $45 million to nonprofit partners globally. Fostering a collective of global corporate citizens, Coach encourages its associates to take part in volunteer programs with their teams and to make a valuable contribution to the places where they live and work – exemplifying Coach’s dedication to giving back.
“What really excites me most is building a business that balances true fashion authority while also driving positive change — both within the company and in the greater community,” said Schulman. “We create magic when we do both simultaneously.”
Stuart Vevers presented the Spring Summer 2019 of Coach, a free-spirited collection, at an enormous warehouse space on the West Side Highway. Romance meets utility. Past meets future. The collection irreverently remixes the craft and spirit of Americana through the eyes of the new New Romantic.
“Dreamers traversing an unraveling prairie landscape in the wake of their revolution, trailing scavenged and salvaged American heirlooms,” explained a post-event release.
Inspired by the hues of the desert landscape, Vevers offered a light and soft take on the season — a dramatic juxtaposition to the dark side that defined the fall collection. “This is a counterpoint to fall,” he said. “There are faded colors, nostalgic prairie prints — it’s very heirloom-y.”
A twisted, dark romance. A spectral charm. Coach’s Fall 2018 season captures the toughness of New York City mixed with the mystery of the American Southwest.
Creative Director Stuart Vevers created a spooky forest in the Basketball City venue quickly establishing a moody gothic vibe for the forthcoming collection. The pieces that made their way down the runway were designed for the new Coach man and woman. American gothic: feminine floral dresses and plush shearling layers meet embroidered details and Signature—the iconic Coach pattern. Spotted on the runway: the Dreamer, next season’s must-have bag. See the full lineup below.