Brandon Maxwell employs the power of nostalgia and family ties with the debut of his Fall 2018 campaign. Starring his maternal grandmother Louise Johnson, affectionately known as “Mammaw”, the eighty-one-year-old matriarch is directed in campaign stills and video by Brandon Maxwell and Jessy Price. The video, a combination of archival imagery and recent footage gives homage to Mammaw, her influence on Brandon and their hometown of Longview, Texas.
“My life in fashion was very much informed by and as a result of my relationship with my grandmother. I’ve spoken endlessly about having grown up in a clothing store with her and the effect that had on me as a young child, which ultimately led me on my career path. Beyond our shared interests there is also a deep and never-ending love between us that has sustained me throughout my life. I am proud to have created this legacy project that immortalizes our relationship. This film and series of photographs is, as always, an invitation to our customers into my life: past and present.”
A young Brandon appears throughout the footage capturing the middle of Mammaw’s career as a buyer at the luxury women’s boutique Riffs in Longview. It is clear what a significant impact his grandmother had on his life, with the juxtaposition of shots from her fashion shows for the boutique set against Brandon’s Fall 2018 runway show. The campaign ends with Mammaw wearing Fall 2018 looks with visual cues taken from the FW18 fashion show.
Brandon Maxwell continues his love letter to women with this glimpse into his personal archive and the genesis of his design journey. Strong women are the foundation of his collection and will continue to inspire him for seasons to come.
The campaign debuts on Brandon Maxwell’s Instagram channel as well as www.brandonmaxwellstudio.com.
Model Chunjie Liu opened Alexander Wang’s New York Fashion Week F/W’18 show and now stars in the brand’s Fall Winter 2018 advertising campaign.
Proenza Schouler Fall 2018 collection explores the spirit and heritage of American craft. Inspired by the traditions of handcrafted techniques, ready-to-wear and accessories feature macramé cording and fringe, intricate crochet details, and artisanal tie-dyes.
For the advertising campaign images supermodel Amber Valletta wears the New York-based brand’s graphic looks captured by Zoe Ghertner.
Salvatore Ferragamo’s Fall/Winter 2018/19 advertising campaign features dynamic color, rich texture and flowing deformalized silhouettes, punctuated with signature shoes, boots and accessories that are the cornerstones of Ferragamo’s revived visual language.
At a punchy get-together in the Italian countryside, a group of international guests find themselves enchanted by the villa, laughter, and their elegant surroundings. But what’s brought them together?
“Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo,” says Creative Director Paul Andrew about his partnership with Menswear Design Director Guillaume Meilland, and the newly-rebooted aesthetic.
Photographer Harley Weir deploys a realist eye on set by bringing authenticity with an analogue camera to present a new distinctive voice.
Photographer: Harley Weir
Creative Direction: Paul Andrew
Talents: Stella Tennant, Shanelle Nyasiase,
Rianne Van Rompaey, Xiao Wen Ju, Piero Mendez, Edoardo Sebastianelli
Stylist: Jodie Barnes
For Moschino’s Fall/Winter 2018-19 women’s pre-collection, Jeremy Scott delves into the artistic world of 20-century architect, designer and photographer Carlo Mollino, adding a new chapter to the strong union between art and fashion.
Moschino’s creative director includes a selection of clothing and accessories inspired by several works by the Turin-born artist in the collection. Mollino’s lifetime passions include photography which always played a special role, demonstrated by the more than 2000 erotic Polaroids shot between 1960 and 1973 and found only after his death.
These very photographs, which always portray anonymous models in seemingly lewd poses, are now being re-presented by Jeremy Scott as prints on a selection of ready-to-wear garments, including the overcoat, velvet and plissé silk chiffon dresses for day and evening wear, and they are also offered on a selection of bags including the iconic “B-Pocket” and “Hidden Lock” models.
The photo shoots features models Teddy Quinlivan, Linda Helena Soares and Sohyun Jung, on a set that uses some of the original furnishings from Carlo Mollino’s apartment/studio.
Phoebe Philo has left the building and Hedi Slimane has yet to enter at Céline, but the shipments must go on. The fall collection was a What Would Phoebe Do special designed by her team, which broke down into highly commercial pieces that could have been left over from last spring. An ivory knit dress was gathered into bunches fastened with what looked like big bangles in ribbed white resin and gold. Scarf dresses with abstract prints were draped and tied into loose knots around the body, forming a pretty schmatta silhouette. A burgundy leather coat had a weird cape top and there were witchy-chic boots and versions of earthy-glam jewelry that’s in Céline stores now. Philo’s devotees have one more season to get her look, but she took her fairy dust with her.
Continue reading “Céline Fall Winter 2018 Lookbook”
Bella Hadid stuns in Alexandre Vauthier‘s Fall Winter 2018 ready-to-wear lookbook. Bella has become Alexandre Vauthier’s muse. After striding down his haute couture runway, he managed to tap her for these ready-to-wear images. The collection echoed some of Vauthier’s couture offerings from January with a color palette of ruby red, violet, and English green. The 80’s inspired looks included crystal-buttoned blazers, glittery fabrics, denim, animal-stripe sequined numbers, and metallic stiletto boots. Check out the images below.
Louis Vuitton chose the spectacular setting of the Louvre Museum for its Fall-Winter 2018 runway show by Nicolas Ghesquière. Closing the Paris Fashion Week with a melange of versatile and youthful looks. The main focus of the collection was on the separates featuring huge array of skirts, slim line pants, statement tops and light dresses. It was well-balanced mixture of past, present and future. Classic silhouettes from centuries ago, like lace-up waist corsets or the flared coats.
The front row was seated by Emma Stone, Michelle Williams, Isabelle Huppert and Sienna Miller. See all the looks from Louis Vuitton Fall Winter 2018 below.
Miuccia Prada presented Miu Miu’s Fall Winter 2018 collection – full of big coats, fuzzy sweaters, and acid-washed jeans. Actress Elle Fanning, who starred in the brand’s latest ad campaign, made her runway debut by opening and closing the show. She was joined by model pals Kaia Gerber, Georgia May Jagger, Adwoa Aboah and more. The models strode down the runway wearing ’80s-influenced silhouettes.
“What I feel like I’m doing that’s different from the past is thinking fashion is not just my own fantasy, but discussing it and making it available to other people,” Prada said after the show. See all the runway looks below.