Max Mara is heading to Russia to unveil its Resort 2021 collection. The show will take place on May 25 in Saint Petersburg. The event’s location is still undisclosed. Previously, starting with the 2015 pre-fall season, the Italian women’s fashion group has staged runway shows in New York, London, Shanghai, Reggio […]
Max Mara always comes with a strong vision of its muse each season, and for a/w2018 she’s a feline rock n roll star. Models strode down the catwalk in layered leather and lashings of leopard print. Hemlines were long and necklines high; tight ruched bandeau dresses were styled with […]
Model Freja Beha Erichsen is the star of Max Mara’s spring summer 2016 ad campaign. Photographed by Mario Sorrenti, the Danish beauty poses in nautical and star patterned knitted pieces. Check out the campaign images below.
Max Mara was inspired by the spirit of post-World War II Britain for it’s resort collection. The collection had a sporty, masculine feel, with loose silhouettes and shapes inspired by boxing champs and flying aces. There were dark blue pinstripes galore — worked into smart belted capes, fluid jumpsuits with stretchy […]
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