Max Mara is heading to Russia to unveil itsResort2021 collection. The show will take place on May 25 inSaint Petersburg. The event’s location is still undisclosed.
Previously, starting with the 2015 pre-fall season, the Italian women’s fashion group has staged runway shows in New York, London, Shanghai, Reggio Emilia, Italy, and Berlin.
Max Mara’s runway show in Saint Petersburg will be part of the seasonalresortmarathon, which will also see the fashion crowd flocking to Capri to attend the Chanel cruise show on May 7.
While the majority of luxury fashion houses have yet to announce the dates of their resort shows next spring, the pre-fall schedule already counts aDior men’s showin Miami on Dec. 3 and aGiorgio Armaniwomen’s show on Nov. 14 at the Armani Theater in Milan. During the event, the designer who will receive the 2019 John B. Fairchild Honor award at the WWD Apparel & Retail CEO Summit to be held Oct. 29 and 30 in New York — will also unveil the first high jewelry collection under the Giorgio Armani luxury label.
Max Mara always comes with a strong vision of its muse each season, and for a/w2018 she’s a feline rock n roll star. Models strode down the catwalk in layered leather and lashings of leopard print. Hemlines were long and necklines high; tight ruched bandeau dresses were styled with T-shirts and leggings underneath and leather knee-length skirts worn over leather trousers.
Eveningwear came in the form of sequin blazers worn with tight trousers and T-shirts, ankle-length silk slips under large skin-concealing teddy bear coats, and sparkly versions of those blanket skirts which made the ultimate in cosy luxe.
“The Max Mara woman demands success on her own terms” continued the notes. “Her don’t mess-with-me-coat and those tough looking leather suspenders hanging from her waistband are a declaration that our heroine is in a determined and defiant mood”.
As well as plenty of variations on the classic camel coat, including versions in pink and in leopard print – both commercial gold – the brand offered a new solution to officewear for the modern woman who wants to be taken seriously but retain her femininity at work. Meet the new three piece suit: a pencil skirt worn over skinny trousers with matching coat. See the full collection below.
Model Freja Beha Erichsen is the star of Max Mara’s spring summer 2016 ad campaign. Photographed by Mario Sorrenti, the Danish beauty poses in nautical and star patterned knitted pieces. Check out the campaign images below.
Max Mara was inspired by the spirit of post-World War II Britain for it’s resort collection. The collection had a sporty, masculine feel, with loose silhouettes and shapes inspired by boxing champs and flying aces. There were dark blue pinstripes galore — worked into smart belted capes, fluid jumpsuits with stretchy waistbands and curvy strapless dresses. The brand’s signature belted coats were even more loose and languid this season, with hoods and oversize pockets inspired by boxers’ robes. They sparkled in metallic fabric or had an abstract floral print. Other bolder and more structured coats were done in a patchwork of crushed haircalf and came in rich shades of eggplant or teal. Trouser suits were loose and crinkly — as if they’d spent too much time in the spin cycle — their silhouettes contrasting sharply with sparkly, figure-hugging dresses with racer backs.