The Prada Resort 2020 campaign celebrates the beauty of living, of reality, of today. As the Prada Resort collection proposes an alternate viewpoint on classicism – the idea of simplicity as a rebellion, of the extraordinary to be found within the ordinary, the new inside the familiar – […]
Miuccia Prada kicked off Milan fashion week with Prada’s Spring Summer 2020 runway show, with a new take on elegance and understatement. For the show, AMO devised a vibrant geometric pattern of ceramic tile and interlocking seating that enfolds across the hall of the Fondazione Prada Deposito – illuminated and […]
For the 2019 Spring/Summer Prada Womenswear show, AMO transforms the Deposito, the most dramatic space of the Fondazione Prada complex, into a multifunctional venue for performances. Miuccia Prada’s Spring Summer 2019 collection studies the overlapping processes of several design practices in an unexpected dialogue between materials. Prada has invited […]
Prada unveiled their 365 Pre-fall 2018 ad campaign. Called ‘Industreality’ the images are captured by Wily Vanderperre in the fictitious factory set of the ‘Prada Warehouse’. Models Kris Grikaite, Anok Yai and Fran Summers posed with classicism against unexpected, utilitarian backdrops, to create an arresting contemporary contrast. In […]
Miuccia Prada showcased her Fall Winter 2018 collection for Prada, interpreting the relationship between history, modernity, origin, architecture, and fashion, in the newly revealed Torre at Fondazione Prada in Milan. A new architectural landmark, the tower offers a unique view on the skyline of the city. The set by AMO […]
Prada launches three evocative short films to support its Spring/Summer 2015 womenswear campaign. Three contradictory states Psychedelic, Stoic and Intimate are explored in the films by models Julia Nobis (Psychedelic), Ine Neefs (Stoic) and Gemma Ward (Intimate) shot by Steven Meisel.
Presented at Men’s Fashion Week in Milan, Prada showed a preview of its fall-winter 2015 womenswear collection, adding an androgynous and somber note to the season. As the show notes state, the collection takes a look at the similarities and differences between men and women’s fashion. Similarities include […]