Bottega Veneta is writing the next chapter of the Art of Collaboration with a disruptive new digital-first ad campaign created with renowned agency Baron & Baron. Titled Reflections, the Spring/Summer 2018 campaign features six distinct and deeply cinematic films, directed by Fabien Baron, which are envisioned as an anthology series, and will be released episodically throughout the season.

In its new form, the Art of Collaboration now involves a team of talented collaborators to translate the vision of Creative Director Tomas Maier, among them cinematographer Philippe Le Sourd, set designer Stefan Beckman and producer/composer Johnny Jewel who created an original score.

“We have always told stories about our products and our brand,” says Maier. “The evolution of the Art of Collaboration enables us to reach and have a dialogue with the customer on his or her own terms.”

Tom Ford Spring Summer 2018 Campaign

Tom Ford unveiled his Spring Summer 2018 ad campaign images, shot by Steven Klein with top models Joan Smalls, Imari Karanja, Fernando Cabral, Adam Senn and Karen Elson. In charge of styling was Carine Roitfeld.


Balmain Unveils Spring/Summer 2018 Advertising Campaign Images

Balmain unveils Spring/Summer 2018 advertising campaign images. Shot by creative director Olivier Rousteing himself at a historic Château de Baronville. Model talents include Alenya Fitzgerald, Valery Kaufman, Tami Williams, Roosmarijn De Kok, Kiko Arai and Kathrin Zakharova. With the creative direction by Pascal Dangin. See Balmain’s Spring Summer 2018 full collection here.

“In interviews, I’m often asked to explain what it is exactly in Balmain’s DNA that
sets us apart. I often answer that our instantly recognizable silhouette and style is
due in part to my insistence on reflecting the way that members of my generation think, live and dress today. My generation’s distinctive spirit, values and taste are echoed in the rebellious attitude of the Balmain Army, the diversity of our runway and the singular tailoring of the house’s offerings. While planning for and shooting this campaign, I wanted to ensure that the same youthful spirit was front and center in each and every final image. By relying on a casting of fresh, new faces and keeping things upbeat and relaxed, my team and I have managed to create a campaign that stands out for its young, spontaneous and positive vibe.
Look carefully at these images. In the background, over models’ shoulders and below their feet you’ll note the beautiful marble, sculptures and gardens of the magnificent Château de Baronville, near Chartres. I chose that location to emphasize another important component of Balmain’s distinctive identity: our French heritage. For while Balmain does have a truly global outlook, we always celebrate our roots as an historic Parisian house, with my most recent collections emphasizing the pride I feel for my country’s unique culture, history and style.”

Olivier Rousteing
15 January 2018Balmain Spring 2018. Photo: Olivier Rousteing/Balmain


Artistic director Clare Waight Keller presents Givenchy’s Spring-Summer 2018 campaign, shot in a private mansion in upstate New York by Steven Meisel. The intimate ambiance has a Surrealistic current running through it: A group of young rock kids seem to be lingering on as if emerging from an all-night party.

“I wanted the models’ attitude to be engaging so I asked them to just be themselves (…) I think that they really capture the spirit of a generation that loves fashion, but most of all they love making it their own.”
Clare Waight Keller