This season Stella McCartney takes us back to her childhood in one of her most personal ad campaigns yet. The campaign was shot in Scotland, Campbeltown, where Stella grew up as a child. It embraces nature as well as a sense of escape and freedom. Set against a beguiling Scottish landscape that reflects the new collection’s softly deconstructed, textural and timeless looks.
“The ocean, the bagpipers from the Kintyre School – – these are all part of my childhood memories. It is one of my most emotional ad campaigns ever; it allowed me to connect with the local people and nature. I worked with Johnny Dufort and the models He Cong, Julia Banas, and Nina Marker to bring life, personality and a kind of character into the clothes and into the entire spirit of the shoot. Johnny brings a kind of sense of humor, a sense of comedy.” – Stella McCartney
Stella McCartney’s Fall Winter 2018 collection, presented at the Opéra Garnier in Paris, featured an edgy take on suits, with waistcoasts revealing a bare back, layered shorts over trousers cut from the same cloth, and linings worn as sleeves.
“The inside of things sometimes has a more sensual relationship with the wearer,” McCartney said of the looks, adding she had mixed pieces from men and women’s wardrobes.
“The linings have so much character to them, you never seen them and they’re always so incredible,” the designer, who partly trained with a Savile Row tailor, added.
Looks for next winter included knitwear, such as a chunky striped poncho with layers of different yarns, and dresses in stretchy velour etched with prints from 20th century British artist J.H. Lynch, known for his paintings of sultry women.